India’s largest food ordering and delivery platform, Swiggy has rolled out its unique new feature named Swiggy Super which is an paid membership programme.
As of Swiggy Super, users will be entitled to free deliveries at all times of the day and from all restaurants serviceable in their area. Apart from free delivery, Swiggy Super customers will also be able to order food without any surge pricing and get priority issue resolution through a dedicated customer care team.
Swiggy Super will initially be available in 1-month and 3-month subscription plan options that will bear a starting price of Rs. 99-149 for the 1-month plan. Customers will need to have a minimum cart value of Rs. 99 to avail the Swiggy Super benefits, as per a statement by the company. Initially, Swiggy Super is being rolled out to a “limited set of users” across seven cities in India.
Anuj Rathi, VP of Product at Swiggy said ” With a very large restaurant partner network and an industry best delivery time, Swiggy has become an integral part of the food ordering experiences of Indian consumers. Super is the result of understanding some of their biggest pain points when it comes to food delivery and making it more convenient, affordable, and simple”
Further added “In the coming months, we will continue to bring more value through Super by adding more benefits and growing the existing offerings on this service”.